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African Pride Launches New Styling Products

The new products provide ultra-hydration and superior curl definition.

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By: Marie Redding

Senior Editor, Rodman Media


African Pride has launched two new hair styling products, formulated to deliver “ultra-hydration” and superior curl definition, the brand says. 

The new products are Flaxseed Oil & Shea Butter Curl Defining Gel n’ Cream and Rose Water & Argan Oil Curl Mousse. Both are shown above. The products are part of African Pride’s Moisture Miracle collection, which hit retail shelves Spring 2018.

Kendria Strong, African Pride’s director of marketing, says, “While we had wash day and the hair maintenance part of the routine on lock, we saw an opportunity within the Moisture Miracle collection to provide additional product solutions to help create well- moisturized and defined styles. To do that we knew we needed to find the right mix of natural, premium ingredients that make styling and manageability easier for Type 4 hair to combat shrinkage, while elongating and defining curls and ingredients that provide deep hydration to soften the hair and restore shine.”

More About the Products

Flaxseed Oil & Shea Butter Curl Defining Gel n’ Cream, packaged in a squeeze tube, is a 3-in-1 curl training formula that includes flaxseed oil and shea butter to enhance the hair’s natural curl pattern without flaking.

Rose Water & Argan Oil Curl Mousse, in a bottle with a pump dispenser, is a lightweight foam that blends rose water and argan oil for well-defined, frizz-free curls. 

Priced between $4.49 and $4.99, they are available at Amazon.com/AfricanPride. The Flaxseed Oil & Shea Butter Curl Defining Gel n’ Cream is also available at Walmart.

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